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Activision is selling reticles in Call of Duty: Black Ops 4 again

Altchar
Spoof image of a bunch of smileys with Call of Duty: Black Ops 4 logo
Smileys are all over Call of Duty: Black Ops 4

Activision's ludicrous microtransactions strike again, after several blunders due to selling a red dot reticle and attempting to shame those who don't own the Call of Duty: Black Ops 4 pass. This time around, they are selling a smiley.

Activision seem to be unfazed by the backlash their microtransaction policies are producing as they just keep doubling down with each update. After the brazen attempt at selling a simple red dot to players, they are now selling a reticle that looks like a smiley face.

The difference between the two is the slightly higher amount of work needed to make a smiley face as opposed to a red dot, and that has reflected on its price. The red dot cost 100 COD Points, which is equal to $1 / €1 / £0.89, while the smiley face stands at double that price - 200 COD Points, which translates to $2 / €2 / £1.79.

To top the ridiculousness of the situation, both red dot and smiley reticles were available in all Black Ops titles so far, with no extra charge. Technically, this is a cosmetic item that has a low price, but the issue is that it is another one in line of paid additions to a fully priced AAA game.

Other than the full price tag, Call of Duty: Black Ops 4 has a season pass that separates the player base, different editions, a pile of other cosmetics in the shop that are often duplicates that only have minor differences, such as a pelvis bone print.

As we previously stated, Activision is already taking flak from all sides for their egregious monetisation practices but it remains to be seen how far they will push with Black Ops 4.

TreyarchSpoof image of a bunch of smileys with Call of Duty: Black Ops 4 logoCall of Duty Black Ops 4

The game kicked off to positive reception and a fantastic battle royale, but the microtransactions were added only after everyone already reviewed the title. With greedy microtransactions in place, one can't help but wonder whether the reviews would be the same.