Mattel partners with Rollic to launch a new Barbie mobile game

If you are a fan of the 2023 Barbie movie then you are in for a treat! Mattel just announced that they have partnered with Zynga's development studio, Rollic to release a new Barbie mobile game set to be released later this year in 2024.

They didn't provide further details on what this game will be and what it will feature, leaving fans hungry for more info. 

Greta Gerwig's Barbie made $1.4 billion in July 2023 and Mattel saw an opportunity to capitalize on their huge success as the Barbie move has reinvigorated people's interest in the Barbie franchise.

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What can we expect from the new Barbie mobile game?

The biggest question among fans is whether Margot Robbie from the movie will be involved in the game or not. Unfortunately, it was neither confirmed nor denied by the developers.

Mattel

Mattel partners with Rollic to produce the Barbie mobile game

According to Mattel's Global Head of Digital Gaming Mike Delaet, the game will be "Immersive entertainment for fans of all ages". With games like Arrow Fest, Block Breaker Miner, and Block'em All and 22 titles on the #1 and #2 spots in the US Apple Store we can expect this game to be an instant hit. 

Will the Barbie Movie be incorporated into the Barbie mobile video game?

Even though much information was not revealed on the upcoming game, the CEO of Rollic, Burak Vardal has mentioned that their entire partnership is focused on incorporating the latest version of the iconic character into the mobile game so there's certainly a chance that we see characters with Margot Robbie and Ryan Gosling's likeness.

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However, more games are set to be released around the same time as the Barbie mobile game. So it seriously begs the question of how the Barbie mobile game will fare against the likes of big titles such as the Pokemon TCG Pocket and others. Only time will tell.

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