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EA's CEO says Anthem's problem were player expectations

Published: 13:31, 21 June 2019
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Anthem - Anthem(tm)

Speaking in a recent interview, EA's CEO Andrew Wilson said that Anthem's problems stemmed from player expectations, where some expected a traditional Bioware experience, while others wanted a live service game in the vein of Destiny.

According to Wilson, players were looking for something different than what Bioware were promising us all this time.

"We brought together these two groups of players who were making this emotional value calculation on two different vectors", he said,  explaining that "one was traditional BioWare story-driven content, and the other was this action-adventure type content."

Wilson thinks the real issues arose after 30-40 hours, when it was clear that one of those groups would not get to play the game they wanted to.

"They want to play the game a certain way. I want to play the game a certain way. The promise was we can play together, and that's not working very well. Oh, by the way I'm used to 100 hours of BioWare story, and that’s not what I got.' Or, 'I expected that this game would have meaningfully advanced the action component that we'd seen in games like Destiny before, and I don't feel like it has'", he added.

Nevertheless, EA is confident that Bioware and Anthem will come through and he's willing to bet on them "every day and twice on Sunday", even likening them to famous director Steven Spielberg.

"If we believed that at the very core the world wasn't compelling people, if we believed at the very core that the characters weren't compelling for people, or the Javelin suits weren't compelling, or traversing the world and participating in the world wasn't compelling then provided we hadn't made promises to our players... we might not invest further", he said.

Altchar picture showing nature and ruins Anthem

So, if you were worrying that Bioware's almost-radio silence is just a way to help players forget they splashed out a full AAA price before Bioware move on, you can stop now. As for the launch, now we know it was our expectations that were at fault.

You can find the full interview .

Anthem, action RPG shooter by BioWare and Electronic Arts

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