For its inaugural season, the League will have a toal of 12 city-based teams. One of them is the team from Shanghai. The team, led by Chinese internet technology company NetEase is the first Overwatch League team to have an official name.
BlizzCon 2016 was the place we first heard about the Overwatch League. For its inaugural season, the League will field based in Asia, Europe, and North America. The Shanghai team in China, led by Chinese internet technology company NetEase, now has an official name, logo, and colours.
The Overwatch League's Shanghai franchise is officially named the Shanghai Dragons. The Shanghai Dragons plan to represent their home country on the global esports stage by "demonstrating courage and a spirit of teamwork".
The press release explains it: "In Chinese culture, the dragon symbolizes the spirit of that which is sacred, powerful, and supreme. The Shanghai Dragons' logo combines the team's name and a dragon figure to call upon the history of this symbol. The letter S outlined by the body of the dragon represents Shanghai, and the smooth line design is a nod to the strategic skill and flexibility of the team. Furthermore, red is present as a theme color for the Shanghai Dragons' logo in order to emphasize its Chinese connection."
"We aim to create more high-quality and innovative products for gamers around the world. The Overwatch League is an opportunity we didn't want to miss because of the opportunity to earn audiences' excitement and loyalty through world-class esports competition," said William Ding, the CEO of NetEase.
The Shanghai Dragons are the first Overwatch League team to announce their official branding. Now we wait for the others.