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Sony Interactive Entertainment today announced that it had acquired Cinemersive Labs, a UK-based startup focused on machine learning and computer vision. Sony says that the studio will be joining the parent company’s Visual Computing Group and will work towards improving graphics and gameplay systems.
Sony Interactive Entertainment says that it acquired Cinemersive Labs to “help accelerate research into innovative rendering and real-time graphics technologies that push the limits of visual fidelity in games.”
Machine learning will also reportedly play a key part in future developments. This will likely include enhancements to rendering technologies used within Sony’s games. Machine learning is already being used to create improvements to computer vision outputs, such as improving image quality as well as lighting and rendering.
Machine Learning and Rendering Improvements
Cinemersive Labs uses machine learning in conjunction with computer vision to improve image quality. The company’s founders also have backgrounds in creating rendering tools.
Sony will likely use Cinemersive Labs’ technology and team to create better in-game graphics and visuals for its platforms. This includes better rendering pipelines and tools for game developers working at Sony Interactive Entertainment.
Strengthening Sony’s Internal Teams
Joining Sony’s Visual Computing Group will likely mean that Cinemiverse Labs will work toward building technology that improves graphics down the line, rather than trying to produce content in the short term.
AI and machine learning have been a hot commodity within the games industry as of late, with many companies seeking to utilize it for game development as well as in-game graphics.
Final Thoughts
Sony's acquisition of Cinemersive Labs is another tech-related purchase that places emphasis on machine learning and real-time rendering. Don't expect any drastic short-term results for players, but business investments like these tend to affect graphics performance and fidelity of games on a larger scale over time.
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