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PlayStation 5 price was decided on early in 2020, CEO Jim Ryan says

Published: 13:52, 17 September 2020
artwork showing ps5 console and dualsense controller
PlayStation 5

PlayStation fans and enthusiasts alike have spent the better part of 2020 waiting for Sony to spill the beans, but PlayStation CEO Jim Ryan says the price was decided on pretty early in the year.

Now, the irony of the phrase "the better part of the year" is not wasted on us - I mean, what better part - but you know what we meant. Pricing has traditionally been the last thing to reveal when it comes to console launches, and so it has been this time as well.

In an interview with The Washington Post, however, Ryan revealed that Sony weren't pondering the pricing when the rest of the world did - they actually decided on it "quite early this year". 

He claims that their intentions were always to launch PlayStation 5 at the same price point as its predecessor, PlayStation 4. Unfortunately for the company, as well as the rest of the world, coronavirus pandemic introduced a new set of concerns ranging from production to distribution. 

This meant a lot of uncertainty for the PlayStation maker. "Just as the supply things was unclear, would there be any market? Would anyone be allowed to go outside? Would any shops be open? This has been a year like no other. But all of that just reinforced our resolve, and the path we determined at the start of the year was absolutely the right one", Ryan said. 

Sony screenshot showing ps5 console from above PlayStation 5

There's been a lot of talk about Sony's exclusives-based approach to consoles and Ryan said he's well aware of it. "We're not saying it's perfect, but it's our approach. We like it", he said. 

You can find the full interview here .

PlayStation 5, Sony's next-gen console unveiled

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PlayStation 5

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