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EA and UFC extend their multi-year partnership for 10 more years

Published: 08:54, 06 November 2020

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EA and UFC extend their multi-year partnership for 10 more years

EA SPORTS UFC 4

EA SPORTS will stay the official ground for MMA games for the next 10 years, as EA have extended their multi-year partnership with UFC to bring more great games to fight fans around the world.

Electronic Arts have extended their multi-year partnership with UFC with a new 10-year deal, which means that EA Sports will continue to deliver 'authentic, innovative, and thrilling mixed martial arts (MMA) games' until 2030.

EA have stated that EA Sports and UFC partnership will seek new innovative experiences and ways for fans around the world to connect with the excitement of MMA and that partnership will include 'more forms to play, and platforms', so we couldn't help but wonder is EA SPORTS UFC finally headed to PC platform?

This partnership extension announcement follows the release of UFC 4 for PS4 and XBOX One on August 12, 2020, with Israel “The Last Stylebender” Adesanya and Jorge “Gamebred” Masvidal as the game’s official cover athletes.

“We’re thrilled to extend our more than 10-year partnership with the UFC as we continue to build one of the fastest-growing sports franchises in the world, based on the rapidly expanding sport of MMA. This agreement will allow us to push the creative boundaries of mixed martial arts video games and connect millions more around the world to the culture of the sport,” said Cam Weber, Executive Vice President & Group GM, EA SPORTS.

“We’re thrilled that we will continue our partnership with EA for the next 10 years. EA SPORTS has become a natural extension of UFC’s brand and an important way to engage with our fans. We’ve just launched our most successful game to date and EA keeps proving there’s room to grow and introduce new fans to the sport. We’re going to keep pushing the boundaries together and make incredible games that UFC fans love to play,” said Tracey Bleczinski, Senior Vice President, UFC Global Consumer Products.