Total War: Three Kingdoms is the first game in the franchise to focus on China and as things currently stand, Creative Assembly's approach seems to be working like a charm, both in terms of the gameplay and popularity in the country.
Three Kingdoms is, of course, one of the bloodiest periods in Chinese history, and Creative Assembly did a pretty great job incorporating both romanticised and historical versions as different difficulty levels.
The company's chief product officer Rob Bartholomew told GamesIndustry that the Chinese market has "kind-of gone crazy" for Total War: Three Kingdoms.
"A huge part of our pre-order population has been those Chinese fans, who either played and like Total War already and are excited for the subject matter, or it's a whole new audience of Chinese fans coming to the franchise for the first time", he said.
Bartholomew reminded that Steam has been growing significantly in China and Korea, and that this growth often rubs off on Creative Assembly.
However, when it comes to Total War: Three Kingdoms, he stressed that China has become "absolutely the most major market" for them, and most certainly among the six most lucrative for them.
"We know that Total War has had a big following in China for a great many years. It's just now that we're starting to reach those guys with our products, and they're putting money down and engaging with us much more. With Three Kingdom, that Romance of the Three Kingdoms subject matter is obviously doing a lot to help us along with that", he added.
Moreover, Bartholomew highlighted reviews from Chinese journalists who think this is one of the best Three Kingdoms based games they've seen, which is doubly impressive considering Creative Assembly are a Western studio that took on quite the task of interpreting an incredibly important historical era.
"It's a fantastic testament to some of the values of Total War. We love that historical authenticity. It's about getting the detail right and really showing a love for the source material", Bartholomew added.
You can find the full interview here.