EA officially announced Need For Speed Heat as the countdown timer came to zero. The announcement came via a trailer and is just a glorified advertisement for the actual reveal that will happen at Gamescom 2019 in the following week.
EA are teasing all the things that made Need For Speed Most Wanted an unforgettable classic - street racing, car customisation and an over the top storyline that involves a jackass cop that may or may not be the ultimate antagonist.
The trailer is followed entirely by a narrator that sounds slightly high but probably not as much as the person who wrote the nonsense that turned out to be the script. It's attempting to be philosophical but falls short and just sounds out of place in a trailer that for a game that's not about spirituality but rather adrenaline-induced glory moments.
To top it off, the 0:32 time stamp contains what is actually a creative new way of censoring the f word. On the other hand, what's the point of using it if it's going to be censored anyway?
There are a few glimpses of gameplay throughout the trailer and it looks a lot like that of Need For Speed Payback. While that title was not received well, it was not due to anyone's gripes with gameplay but rather with the terrible loot box based microtransaction model.
It remains to be seen whether EA learned from past mistakes or if they will still focus on grabbing cash without actual plans of leaving players with a title they could enjoy long enough to spell out "surprise mechanics".
The actual gameplay trailer will be revealed at Gamescom 2019, which will be held in Cologne, Germany. It will start on 20 August 2019 and will go on for four days and we will have more news and impressions on the game from that point on.