Games News

Valve are retiring Steam's video service for non-gaming videos

Valve
Steam logo with grayscale library in background.
Steam

Although Valve have given Steam's video service a fair shot, expanding it in the past few years, but it doesn't seem to be working out as Valve revealed that it will be retiring the video content that's not directly related to gaming.

Valve wrote that they tried to expand Steam "beyond games and software" but that users were obviously disinterested in video content unrelated to gaming.

"In reviewing what Steam users actually watch, it became clear we should focus our effort on offering content that is either directly related to gaming or, is accessory content for games or software sold on Steam", they wrote.

In practice, this means that the video section of the Steam Store is gone. If you're interested in finding specific game-related content, you can do so via the desired game's store page, although searching with tags will also work.

Valve will be purging Steam's library of all the non-gaming videos in the coming weeks. Note, however, that any videos you may have purchased will remain in your library and/or available to existing owners.

In truth, Valve and Steam never got taken seriously as a video service, in spite of the partnership with Lionsgate that brought a few contemporary shows onboard. People have learned that Steam means games, so Valve have decided not to dilute the service anymore. 

This means the company can turn to their only pressing matter it seems, which is Epic's Game Store. Sweeney and Co have slowly been gathering steam, no pun intended, snatching up Metro Exodus, The Division 2, World War Z and a bunch of others.

Of course, Steam won't be easily caught as they're still an absolute behemoth, having recently hit 90 million monthly and 47 million daily active users, but it's about time Valve refocused on Steam. 

AltCharSteam logo with grayscale library in background.Epic Games Store v. Steam

On the other hand, Epic aren't slouches either, as Fortnite has 200 million registered players, many of whom surely use the game's launcher daily, which means they have access to the Epic Games Store. Well, as long as the customers can see the benefits.  

You can find Valve's full announcement on their Steam blog here