Apex Legends' first Battle Pass was not met with much love from the community and the developers, Respawn Entertainment, have decided to address the situation by explaining their thought process in the creation of the reward system.
Players' dissatisfaction with Apex Legends' Season One Battle Pass mostly stems from the system containing a lot of filler content that may not appeal to many players. Not the entire community shares this opinion though as there is a fair chunk of the player base who are not keen on this criticism and are pointing out the positive sides of the battle pass on top of the fact that Apex Legends is a free to play title.
Respawn Entertainment decided to to the community feedback regardless. It appears that Respawn's philosophy was to offer up more rewards in the lower tiers of the battle pass so the players can experience it for themselves without hardcore grinding the tiers.
Therefore, the challenges that help progress through the battle pass are not that hard, or as Respawn put it - you don't "need to do a 720 backflip off of Watchtower Artemis and get two Wingman headshots before hitting the ground" as they initially want the players to just play and learn the game. Silly challenges like the aforementioned flipping headshots are not excluded as future battle passes will evolve though.
On the flip side of the things, those who are looking to reach the last tier will be rewarded with the first evolving skin that is tied to Havoc which is basically three skins in one as it changes the appearance based on the number of kills the wielder has in a match.
Aside from the actually worthy rewards that can be found in the battle pass, there also the matter of its price and potential discount on future battle passes. Season One Battle Pass costs 950 Apex Points which is equal to $9,50 and progressing through it will allow players to accrue up to 1000 Apex Points, meaning they can unlock the next battle pass for free, provided they played the game enough to get there.