Google recently announced they acquired Typhoon Studios, the developers of the upcoming game Journey to the Savage Planet. This marked their entry into the first-party content battle that's already raging between Sony and Microsoft.
Google's announcement about the acquisition of Typhoon Studios noted that they were looking to grab a team with "a vision to execute on the best ideas" which prompted them to acquire the makers of Journey to the Savage Planet.
Considering the game's colourful upcoming title that looks like a mix of The Outer Worlds and No Man's Sky, it does appear they are on the right track. While the developers were relatively unheard of until the acquisition, this move certainly marked Google's intentions to be fully prepared for the upcoming battle for a slice of the gaming market.
With the next generation of consoles upon us during the holiday season of 2020, Google definitely have enough time to bolster their lineup of first-party developers and potentially undergo a Microsoft-like metamorphosis.
Still, considering the earlier plans for the launch of Journey to the Savage Planet on several platforms, Google will not stand in the way of their new team's intentions. It will not be exclusive to Stadia as the game will launch on multiple platforms on 28 January 2020.
Since Stadia is off to a rocky start, largely due to technical issues but also in part due to lack of first-party content, the strategy of acquiring studios seems to be the only viable one in the long term. Otherwise, the platform could indeed turn out to be a monumental flop for the tech giant.