Respawn Entertainment's CEO Vince Zampella is a household name to anyone fond of shooters so EA's latest move makes a lot of sense. Namely, Zampella will oversee Dice's LA studio and the development of Medal of Honor: Above and Beyond.
Ironically, the original Medal of Honor is the franchise that shifted Zampella's career into overdrive, so his return is an emotional one, for more than one reason.
As for the studio, Zampella and EA want to erase the perception of it being a support studio for Dice's Stockholm headquarters, which most likely means it will be rebranded.
"We want to give it a new image. We want people to say, ‘This is a destination you can go and make new content.’ I think they’ve kind of gotten the branding that they are the support studio for DICE Stockholm. I think rebranding is important for showing people, ‘Hey! Come work here. We’re going to do some amazing things", he said in an interview with the Los Angeles Times.
EA's chief studios officer Laura Miele said that the expectations are for Zampella to lead the studio from being a support team to creating their own video game, and in this respect - not many people can rival Respawn CEO's rich track record.
Zampella's teams are said to be masters of rapid prototyping of games, i.e. quickly mocking up and bringing ideas to a playable and perhaps more importantly - pitchable level.
"As I have partnered with him, I’ve noticed they get their games stood up and they have hands on their games really soon, sooner than other studios we have, outside of sports", Miele added.
Zampella said that it's exciting to be at the forefront of the ever-changing industry and he's ready to challenge himself once more.