The English Football Association (The FA) have announced that Xbox will become the official gaming partner of the England National teams.
The FA have today announced a new partnership with Xbox. Xbox will become the Official Gaming Partner of the England National Teams, across the Lionesses (woman team), eLions (esports team) and the Three Lions (men team), as well as Wembley Stadium connected by EE and St George’s Park.
According to the official press release, the partnership is "a celebration of the driving principle of inclusivity in play shared by both Xbox and The FA."
Here's what Marcos Waltenberg, Director of Global Xbox Partnerships, said in the announcement:
“At Xbox we strive to remove barriers and to empower people to experience the joy of play: millions of people around the world find common ground and connect through playing games, as they do with football.”
"In The FA we see a tremendous organization which has the same drive and ambition to empower people as we do at Xbox. Through our partnership, we aim to bring further value to the England Football Teams and power the dreams of players and fans everywhere."
The FA's Marketing Director Kathryn Swarbrick added that The FA are delighted to partner with Xbox and hope to bring the relationship with fans to the next level, with the help of the American gaming giant.
"We are delighted to be partnering with Xbox, a brand that aligns with The FA’s values. Gaming is loved and embraced by fans across the world and we see this partnership as an opportunity to take that relationship to the next level for all of those connected with English football," Swarbrick said.
"When Everyone Plays, We All Win’ is a message that rings true of what we strive to achieve at The FA and we hope that our inspirational national teams can bring great value to Xbox."
The partnership was unveiled before the England Men’s squad’s first training session and ahead of the qualifying match against Hungary on September 2, 2021.
More details of upcoming activities and how fans can get involved with the journey will be announced soon.