World of Warcraft: Battle for Azeroth hype seems to be rather high as Blizzard's executives have confirmed that preorders for the expansion are going "strong" and "ahead of plan" during a financial report with the company's investors.
According to Blizzard's executives, Michael "Mike" Morhaime, Robert A. "Bobby" Kotick and Collister "Coddy" Johnson, preorders for World of Warcraft's upcoming expansion Battle for Azeroth are selling like hotcakes. During a conference call with investors, the executives have said that "World of Warcraft is on a very positive trajectory, with strong pre-sales" for Battle for Azeroth.
Collister Johnson added that the sales are currently higher than anticipated, also noting that it is off to a "good start" even though the launch day is still three months away, on 14 August 2018. During the Q&A part of the call, Morhaime spilled the beans on some features tied to the expansion. Island Expeditions are one of them, and according to Morhaime, they are randomly generated, likely in order to offer more replayability. On top of it, the enemies on these islands will have a newly built AI for the same reason.
Blizzard are also going back to the game's roots by ending the treaty between the Horde and the Alliance following Legion's defeat. Blizzard's production director, John Hight, explained that they focused on exploring the Alliance's reaction to the possible betrayal by Horde at the beginning of their joint campaign against the Legion.
Battle for Azeroth will also have more faction-specific content than any other expansion before. Hight stated that the teams working on faction-specific content manage to outpace each other from time to time but they're aware of the need to have balance content-wise. This doesn't mean Horde's quests will be copy pasted for Alliance and vice versa though, as the aim is to create content with unique flavours for both factions but to keep it in line with each other so one side doesn't get the better of it.
Hight also gave his opinion on players' theories, how the war between Horde and Alliance might end and unannounced allied factions in the interview with PCGamesN.