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NetEase's Minecraft racks up 1.36 billion mod downloads in China

Published: 19:49, 01 June 2019
Mojang
A huge Mario statue build in Minecraft, complete with his red and blue plumber suit.
Minecraft

Minecraft has recently celebrated its 10th anniversary and even though it's racking up milestones like crazy, all of them seem to pale in comparison to the results of NetEase's Minecraft in China, which reached 1.36 billion mod downloads.

"25,000 Minecraft mods created by over 2,100 developers have been downloaded 1.36 billion times in China with its domestic registered players passing a milestone of 200 million, making China one of the biggest blocks of the sandbox legend", they wrote.

NetEase already said that Minecraft reached 200 million players in China and this sort of popularity makes unfair comparisons easy.

For instance, the Western edition of Minecraft has sold a total of 176m copies since it launched, which is still well behind the number of players playing it on a daily basis in China.

Granted, this is not the Minecraft we know, but rather a free-to-play version that launched for PC, iOS and Android devices.

Developed by Mojang and published by NetEase, It launched in 2017 and its launch month finished with 30 million downloads. It took four months to rake in $1 million in revenue, so it's obvious that the appeal

"When navigating the world largest and fast-growing game market, many western games are facing cultural barriers. Minecraft's transcultural success, however, could be explained by how it has become integrated into modern China and also its glorious past", they wrote.

NetEase are particularly proud of the latter part, as their edition of Minecraft was used to recreate some important landmarks.

"The National Architect & Cthuwork Studio spent over three years recreating the Imperial Palace within the Forbidden city which used over 100 million Minecraft blocks in its construction", they said.

Microsoft minecraft earth artwork showing several characters in a park with their smartphones Minecraft Earth

Microsoft and Mojang recently celebrated Minecraft's 10th anniversary, making the game's first version playable from your browser and launching Minecraft Earth , but they ended up not inviting the game's creator Notch.

Moreover, they've since silently removed the more prominent traces of his name from the game, meaning the splash screens, although he can still be found in the credits.

Minecraft Earth is Microsoft's free to play AR title

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A man with an axe running through a forest in SCUM

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