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Cyberpunk 2077 developer moving to a dual-franchise model

Published: 17:02, 30 August 2019
CD Projekt Red
Geralt inspecting a murder scene
Witcher 3

In their latest financial report, CD Project Red revealed that the studio will continue its migration to a 'dual-franchise' model, which refers to The Witcher and Cyberpunk 2077, two games that most certainly need no introduction.

Interestingly enough, The Witcher 3 sales were higher in the first half of 2019 than in the same period in 2018, which is quite the achievement for a game that launched in 2015. 

Geralt's sales admittedly "remain strong", and considering the fact that The Witcher 3 will be launching on , we guess CDPR can expect even better overall sales numbers in 2020, a testament to one of the best and definitely most beloved action-RPG the genre has produced.

"This further confirms our belief that investing in top-quality games pays off, and that such games may continue to sell well for many years", said CDPR's vice president and CFO Piotr Nielubowicz.

In the first half of 2019, CDPR invested 60 million PLN in development of new games and technologies, which at the time of writing amounts to $15 million, and it's safe to assume that a good chunk of these investments was reserved for Cyberpunk 2077.

Speaking of Cyberpunk 2077, there's no doubt that it's one of the most anticipated titles around, if not the most, and if fan reactions are anything to go by, sales should be way more breathtaking than Keanu Reeves. Okay, maybe not more than Keanu, but close enough, wink wink.

Granted, CDPR have made mistakes in the past by relying on fan reactions, specifically in the case of Thronebreaker: The Witcher Tales, whose , GOG-exclusive start was followed up by a prompt Steam launch.

Nevertheless, Cyberpunk 2077 is a completely different and much bigger beast, and it's not GOG-exclusive either, so the chances of it ending up like Thronebreaker: The Witcher Tales are practically zero. 

CD Projekt Red cyberpunk 2077 artwork showing a black man and blonde female Cyberpunk 2077

Note that dual-franchise approach doesn't mean CDPR will solely stick to the two franchises, as they're pretty dedicated to sprinkling it all with a healthy dose of side-projects.

You can learn more .

Cyberpunk 2077 by CD Project Red, RPG in Cyberpunk 2020 universe

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Cyberpunk 2077

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