Activision have released an official statement, confirming that Call of Duty: Modern Warfare players have raised over $1.6 million for Bushfire Relief through the purchase of Outback Relief Pack.
Last month, Call of Duty: Modern Warfare players came up with a brilliant idea to help Australian Bushfire Relief . The in-game bundle named Outback Pack included several Australian-themed items and players saw that as a perfect opportunity to ask Activision to donate all the money earned from the Outback Pack to those who have been affected by the devastating bushfires.
Activision quickly confirmed that they will be donating 100 per cent of their net proceeds from each purchase of the Outback pack, which they also renamed Outback Relief Pack. Today, the publisher officially announced that in less than a month, Call of Duty: Modern Warfare players have managed to raise over $1.6 million for Australian organisations who are fighting to stop the devastating bushfires in Australia.
"Call of Duty players around the world came together in support of this terrible tragedy. We’re honoured to help in this effort with the funds from the Outback Relief pack. We thank everyone for their generosity, and we look forward to putting this donation into action," said Byron Beede, general manager and executive vice president of Call of Duty at Activision.
Activision are working with a humanitarian aid organisation named Direct Relief, who are active in the US and more than 80 countries worldwide. The organisation will administer 100 per cent of the funding directly in Australia to provide relief. Much needed emergency and health supplies are already being provided in coordination with local aid groups across Australia.
Thomas Tighe, Direct Relief President and CEO thanked the Call of Duty players and Activision for the donation. "This was an astounding act of generosity on the part of Activision and the larger Call of Duty community, and we at Direct Relief are deeply grateful," he said. "Most importantly, the Call of Duty community's amazing support will translate directly into help for people in Australia."