Having a game called Apex Construct sure doesn't hurt at the time when Apex Legends is all the rage. In fact, it's quite lucrative as Fast Travel Games reported that their game saw a 4,000 per cent increase in visits owing to the mixup.
The story was posted by Fast Travel themselves via Reddit, where they pointed out they're a small studio, so they quickly noticed something was up.
When you think about it though, the mixup was quite unlikely. First of all, Apex Legends isn't even available on Steam - it is an EA Origin exclusive.
Secondly, Respawn's game is a battle royale based on the free-to-play model, whereas Apex Construct is a "story-driven, single player action/adventure made exclusively for VR", that goes for $29.99 on Steam.
Nevertheless, many customers still mistook the two and as a result, Fast Travel's Steam page visits jumped up 4,000 per cent, which in turn reflected on the sales as well.
It turns out that many users from China mistook the two and purchased Apex Construct and the company reported more purchases from "China [in] the last seven days than during ALL of 2018".
Of course, Fast Travel expect most of them to be refunded, which shouldn't take long considering the extent of the Apex mixup. However, where it temporary helped their books, it hurt their review scores as disgruntled customers rushed to leave negative reviews.
"Fortunately the Steam Community team is looking into this right now. Somewhere, there are massive misunderstandings going on", said the company.
One thing's for certain - Chinese gamers are anxious to have a go at Apex Legends and you can't really blame them as the game oozes fun. As for the mixup, at least Fast Travel Games are being great sports about it.
If it's any consolation, Chinese microblogging site Sina Weibo has recently reported on being in talks to bring Apex Legends to China, which if indeed true should be good news for all the gamers who think they were scammed by Fast Travel.