Twitch has recently lost one of the most popular streamers in Tyler 'Ninja' Blevins to Mixer, which seems to have officially kicked off the streaming platform wars, and now Twitch have struck by signing Nicholas 'Nick Eh 30' Amyoony.
Nick Eh 30 has been streaming on YouTube and he'll still do videos and vlogs there, but his game streaming will be exclusive to Twitch.
Of course, he'll be hoping that his followers will follow him over to Twitch, which isn't inconceivable considering both the quality of his content and dedication of his fans. "You could almost say I've become friends with my audience and with my community", he told SBNation.
In fact, Ninja's recent switch to Mixer resulted in an increase in his average viewers compared to his recent Twitch numbers, and his first week has brought in half a million subscribers - a number which has grown considerably since that date.
Nick Eh 30 stressed that Twitch has been really accommodating, ensuring that loyalty badges and tenures are transferred over, which happens to be the first time they've done this for anyone.
Nick Eh 30 said that one of his secret recipes has been clever timing, as he was one of the rare streamers who regularly streamed 5-hour sessions in the morning and evening.
Another arguably even more important factor was his consistency. "[I] literally took no breaks - seven days a week, five hours in the morning at the time, five hours at night at the time. It was just an early-morning stream every single day, and an afternoon stream every single day. So I think those were the two big things", he said.
When it comes to streaming platform wars, the West is significantly lagging behind China, as they've already had a few high-profile lawsuits over companies tapping up streamers.
Nick Eh 30
In that respect, you could say Twitch and Mixer are still in the infant phase of platform warfare, as they've just begun tying down streamers to permanent deals.
You can find Nick Eh 30's full interview via SBNation .