You may think what you want of Blizzard, we know we certainly do, but in this case, the move is a great example of what sort of power developers and publishers can wield in saving actual lives and it doesn't even take up much of their time.
The company is throwing a charity event in its co-op shooter Overwatch and all the proceeds from sales of Mercy's newly made pink skin go to the Breast Cancer Research Foundation (BCRF). The skin will be available for purchase on PC, PlayStation 4 and Xbox One Overwatchers until 21 May 2018.
The company will also be flogging Pink Mercy flavoured shirt, with all proceeds again going to charity. Players logging in between 08 and 21 May 2018 will unlock a BCRF flavoured player icon. There will be Twitch Drops and emotes, as well as more player icons, so it's not just Blizzard here - Overwatch fans can actually make a difference.
Moreover, Blizzard's minimum donation is $250 thousand, which is a pretty nice touch by the company. It basically means that even if they don't make a dime, they'll still shell out 250 large, so nice going there Blizz.
Blizzard also partnered with a number of streamers to host dedicated charity Twitch streams, with all donations going to BCRF of course. Naturally, in order to be eligible for rewards and whatnot, you need to link your Blizzard and Twitch accounts.
I don't think there's a person in the world who wouldn't applaud the move by Blizzard and we could certainly use more of such thinking in this industry. One of the latest similar examples was I, Hope, a delightful adventure in the vein of the Legend of Zelda whose sales proceeds are going for children battling with cancer.
It seems like Overwatch has a knack for marrying humanitarian work with some skull cracking, seeing as how tampering with the game's files and making cheats earned some South Korean Overwatch hackers serious fines and even two years of probation.
Nevertheless, we'd love to see more humanitarian work, not to mention humanity, from Blizzard, even though we don't really expect it.