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Ubisoft are skipping E3 to focus on their own show

Published: 08:20, 28 March 2023
Ubisoft won't be at the E3 show after all, as the company want to focus on their own show this year
Ubisoft won't be at the E3 show after all, as the company want to focus on their own show this year

Despite confirming their attendance at the E3 2023 expo, Ubisoft have decided to skip the event and focus on their own show this summer. 

Ubisoft will not be part of E3 2023, the company confirmed in a statement to VGC. Despite being the first major video game publisher to announce their presence at this year's E3 expo , Ubisoft have said they have decided to move into a different direction, focusing on their own show this summer.

The Ubisoft Forward event will be going live on June 12, 2023. According to rumours, Ubisoft plan to show the first gameplay for Assassin's Creed Mirage , Avatar: Frontiers of Pandora and more. 

For E3, this will certainly be a great loss, given that Ubisoft really had plenty of exciting new games to showcase this summer. 

Previously, big publishers like Microsoft , Nintendo and Sony already announced that they will not be part of the E3 expo. Microsoft will host their own showcase on June 11, 2023, with highly anticipated Starfield Direct but also a show for many other highly anticipated games. 

Sony have been skipping E3 for a while now and have a new format of showcasing new games with State of Plays, while Nintendo also have a similar live stream called Direct. 

image showing people at e3 expo Major publishers like Microsoft, Sony, Nintendo and Ubisoft are skipping E3 2023

It's safe to say that without all these big publishers, fans will only question the sustainability of E3, which used to be the world's biggest gaming show for many years. What exactly will happen with E3 in the coming years, it remains to be seen but without the big fish, other new events like Summer Games Fest and The Game Awards are almost certain to take E3's spot.


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