Nintendo have made it no secret that the holiday season in the US makes up for a huge chunk of the company's annual revenue and NPD Group's report on video game spending in December 2018 agrees, mentioning Wii-like sales of the Switch.
The company have already revealed that they've earned $250 million on Black Friday and Cyber Monday in the US, but the rest of the month has obviously been more than noteworthy for Nintendo.
The NPD Group claim that Nintendo's Switch sales are finally approaching the Wii, knocking December 2018 sales out of the park. In fact, the Switch managed the best December sales of any current generation consoles so far, so no wonder it's being likened to the Wii.
That being said, Nintendo was greatly helped by Super Smash Bros. Ultimate, the brawler that raced to the title of fifth best-selling game of 2018 in the US in less than a month, reportedly outselling launch month's physical sales of Super Smash Bros. Brawl by as much as 70 per cent.
That's not all for Nintendo's brawler in December, because it's apparently become the best selling console-exclusive game ever, a feat that looks even more impressive considering the year we've had. I mean, God of War? Spider-Man? Red Dead Redemption, anyone?
Software sales are said to be blooming as well and NPD's analysts claim Nintendo raked in more dough than any other publisher in 2018, the sort of bragging rights that they didn't boast since the Wii.
All in all, Nintendo seem back in the saddle and even though Switch's first 20 months in the US saw 8.2 million units sold, which is some way off of Wii's 10.85 million, it's sure been building momentum as of late. Considering Wii U's pitiful result of 3.08 million in the same period, there's no doubt Nintendo have a winner on their hands.
Nintendo has been rumoured to be planning a new Switch SKU later this year, with most sources agreeing that the company are planning on a better screen and more storage room.