In an interview with the New York Times, Ubisoft executive Chris Early said that Steam's business model is totally unrealistic at the moment. Early said that it does not reflect where the world is today in terms of games distribution.
Chris Early, Ubisoft executive who is the vice president for partnerships and revenue at the Assassin's Creed company has shared his thoughts on Valve's business model and their game distribution platform Steam.
In an interview with The New York Times, Early said that as it stands at the moment, the company's business model is just not working for Ubisoft."It's unrealistic, the current business model they have. It doesn't reflect where the world is today in terms of game distribution," Early claims.
It is not exactly clear what part of Steam's business model is Early mentioning here, but the report on The New York Times is all about Fortnite creators Epic Games, so it safe to assume that Early is comparing the two platforms and their revenue split.
As you may know, over the years Ubisoft launched many of their games on Steam including some of the heavy hitters like Assassin's Creed Odyssey and Tom Clancy's The Division. However, the company decided against launching new games on Steam due to Valve's revenue split.
"For years, Ubisoft released blockbuster titles like Assassin’s Creed and Splinter Cell on Steam. But it decided not to sell the sequel to its hit game Tom Clancy’s The Division on the platform because Valve would not modify its revenue-sharing model," Early explained.
As you may know, Tom Clancy's The Division 2 ditched Steam and launched only on Ubisoft's Uplay store and Epic Games Store, which secured some big titles with their aggressive and ambitious strategy.
Back when Ubisoft and Epic Games announced their partnership, Ubisoft said that the deal doesn't mean that they will never release another game on Steam. However, the latest comments from the company's executive certainly won't sound encouraging to Steam and their users.