PUBG Mobile has had a Christmas to remember, having quintupled its in-game spending compared to last year and leading the way in Christmas mobile spending. Games once again made for the most lucrative mobile segment in the festive period.
According to market research firm Sensor Tower, it's been quite a Christmas too. Worldwide spending on the App Store and Google Play hit $277 million, which is quite the figure.
Compared to the same period last year, when iOS and Android made $249 million, this makes for an 11.3 per cent increase.
As usual, gaming led the way with 76 per cent of the figure, which totals at around $210 million. This is 8 per cent better than last year, and it appears that the mobile market's woes are behind us.
Speaking of woes, Tencent, the company that bore the brunt of the damage caused by the Chinese government's crackdown, has been raking in the dough with PUBG Mobile.
In fact, chicken dinners have been among the most popular Christmas dinners, as in-game spending hit $8.5 million. This is more than four times the amount PUBG Mobile made in 2018, when players spent $1.6 million.
PUBG Mobile has had quite the year, hitting milestone after milestone and the game recently hit $1.5 billion in lifetime gross revenue. Perhaps the best part of all is that upwards of 88 per cent of this sum has been made in 2019 alone, which definitely bodes well for the future.
PUBG Mobile has proven to be incredibly popular and the spending is just one of the signs Tencent are doing something right here. Namely, both the App Store and Google Play named the mobile battle royale in their end-of-the-year awards as Top Games of 2019 and Best Competitive Game by User's Choice, respectively.
You can find Sensor Tower's annual report here