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PUBG is first mobile battle royale to reach $1bn revenue ​​​​​​​​​​​​

Published: 10:43, 23 September 2019
Bluehole
PlayerUnknown's Battlegrounds promotional picture for its mobile version.
PUBG Mobile

According to the latest report from Sensor Tower, PUBG Mobile is the first mobile battle royale to surpass $1 billion in revenue ​​​​​​​​​​​​across iOS and Android.

PUBG Mobile has been a massive success for the publisher Tencent ever since the game initially launched, but since re-releasing in China earlier this year, under the title Game for Peace, PUBG Mobile has seen a 540 per cent revenue increase year-on-year according to Gamesindustry.biz.

Back in May 2019, Tencent officially announced that PUBG Mobile is being removed from China's market after the company didn't manage to get permission to monetise it as they did in the US and other regions. Soon, the game was released under a different name - Game for Peace - with some new elements that praise the Chinese military and player characters that don't die when shot, instead, they wave cheerfully, which is you have to admit both charming and disturbing.

Anyway, following the move, PUBG Mobile is now the number one battle royale mobile game when it comes to revenue across iOS and Android - the game grossed over  $1 billion in player spending.

According to  Sensor Tower’s Store Intelligence, the game's monthly revenue in August 2018 was $25 million globally, and in the space of a year, PUBG Mobile managed to increase that figure to a whopping $160 million.

This is, of course, thanks to the release in China, but still, monthly PUBG Mobile revenue before the release of Game for Peace has more than doubled year-on-year. Player spending outside of China reached $63 million, which is a growth of 152 per cent when compared to the same period last year.

The report also states that PUBG Mobile has reached 400 million installs globally, adding more than 45 million first-time players last month, which is the game's largest ever and more than double the 21 million added in July 2019.​​​​

Sensor Tower Sensor Tower's graph showing top mobile battle royale games Sensor Tower's graph

PUBG Mobile's main rival Fortnite Mobile saw a decline of 36 per cent but it's worth noting that Epic Games' title is yet to launch in China. 

You can read the full report on Sensor Tower's blog .

PUBG Mobile, a mobile take on PUBG by PUBG Corp and Tencent

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