Even though Sony touched upon various aspects of PlayStation 5 during their latest investor call, the company stopped short of giving any sort of price point at this moment. Clearly, the days of just speaking it into the mic are behind us.
Remember that? Still remembered by PlayStation fans as the Price Heard Around the World, it was a time when Sony's bitter rival weren't Microsoft but Sega. Sony's cockiness knew no bounds and head of development Steve Race's simple uttering of "$299" into the mic foreshadowed PS' onslaught.
This time, however, the stakes are much higher, and Sony's chief financial officer Hiroki Totoki said the company must tightly control the labour and manufacturing costs.
"And the initial ramp up, how much can we prepare initially, we will work on the production and the sales and we will have to prepare the right volume as we launch this", he said.
While he never explicitly mentioned Microsoft or Xbox Series X, Totoki and Sony pretty much imply that its price might very well guide Sony's hand as well.
"What is not very clear or visible is because we are competing in the space, so it’s very difficult to discuss anything about the price at this point of time, and depending upon the price level, we may have to determine the promotion that we are going to deploy and how much costs we are prepared to pay", he said.
Naturally, Microsoft is not the only worry for Sony here. If history taught us anything in PlayStation's case, it's that Sony will offset some of the PS5 costs or in other words - lose money on consoles but recuperate it via game subscription services and fresh blood attracted by well-crafted exclusives.