Blizzard's Overwatch has been notable for many things, including carrying Team Fortress' torch as well as worrying levels of toxicity but there was none of that in the charity oriented sale of pink Mercy, which raked up almost $10 million.
It's pretty heartwarming seeing gamers from all over the world united through a game on a different sort of campaign - helping those in need. Even more so when it's Overwatch, who has had its fair share of criticism for toxicity of its online community.
Nevertheless, that same toxic community responded in a glorious manner, showing they can be counted on when things hit the fan. Blizzard's latest tweet reveals that the community has almost reached $10 million with pink Mercy, which surely has to be a landmark of some sort. This is not the time to go there though.
To make matters even better for Blizzard and the Breast Cancer Research Foundation's (BCRF) charity, it's not over. Overwatch's pink Mercy charity sales started on 08 May and last until Monday, 21 May 2018, so there's plenty of time to make your contribution, if you haven't already.
So, pink Mercy has made around $10 million in 10 days, which amounts to about a million dollars per day. If that trend persists, Blizzard should donate somewhere in the ballpark of $13 million.
To be fair, the company wasn't skimping on the green from the get go, quite the contrary. Blizzard and Overwatch promised the BCRF a minimum donation of $250 thousand, come hell or high water so, and I can't believe I'm saying this, I think they really deserve an applause.
Under the risk of being called fanboys of the currently popular shooter Social Justice: Modern Warfare, wink wink, we'd love to see more companies doing this. Let's face it - it's just a stupid skin, whose proceeds are actually benefiting the entire human race. You can't go more noble than that.
Also, this is the sort of human thing we'd love to see from Blizzard more often, even if this may not be the time and place to discuss it.