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Overwatch generates over $1 billion from in-game purchases

Published: 18:48, 24 July 2019
Blizzard
Overwatch

Blizzard's hero shooter Overwatch has generated over $1 billion from in-game purchases alone according to the latest report from Superdata. Overwatch is the 64th game on either console, PC or mobile to generate that amount of money.

Superdata, the world’s leading provider of market intelligence for the video game industry, have shared their worldwide digital games market report for June 2019, and according to the report, Blizzard's shooter Overwatch surpassed $1 billion from in-game purchases. Overwatch became the 64th game on either console, mobile or PC to generate that amount of money.

The hero shooter is also Activision Blizzard's sixth franchise to reach this staggering number, after World of Warcraft, Destiny, Candy Crush and Heartshone managed to break the $1 billion mark.

Overwatch's in-game purchases are mainly focused on loot boxes but players can also buy Overwatch league tokens for esports cosmetic items. Unfortunately, we don't know how revenue breaks down between these two options. However, the loot boxes are probably the main source of revenue as they are longer in the game and also offer more cosmetic items.

Back in 2017, Overwatch became Blizzard's fastest-growing franchise, after the game hit $1 billion in revenue - from both sales and in-game purchases. With more than 40 million monthly players and regular content updates, Overwatch is one of the most popular games in the world at the moment and it's safe to say that it should continue to bring in solid revenue in the upcoming years.

Blizzard Blizzard's pink, charity-oriented skin for Overwatch's Mercy Overwatch, Pink Mercy

Superdata's research also reveals that Beenox's Crash Team Racing Nitro-Fueled has one of the best launches in the history of the racing genre. The remake of the iconic kart racer sold 552,000 digital units worldwide in June 2019, which makes it the second-best launch month of any racing game on console, only behind The Crew 2 in 2018.

Overall, worldwide digital gaming revenue grew 2 per cent to reach $9.2 billion in June 2019. Mobile grew 7 per cent year-over-year in June, while consoles and PC were down 2 per cent and 9 per cent respectively.

You can take a closer look at Superdata report on their official website .

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