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Nintendo: Switch is mid-cycle, not worried about PS5 or Xbox Series X

Published: 16:45, 03 February 2020
Nintendo
Nintendo Switch - Amiibo

In a recent investor Q&A, Nintendo president Shuntaro Furukawa shared some interesting info on the company's comeback console. He pointed out that Nintendo Switch is nearing the middle of its life cycle and that they're not worried about competitors.

Furukawa reiterated the statements he gave recently, although he seemed to steer clear of Switch Pro, i.e. the more powerful version of Nintendo's console that's been rumoured lately, mostly because he confirmed earlier there will be no new Switch model in 2020

"We believe that the Nintendo Switch business is now in its fourth year and is just in the middle of its life cycle. Rather than just the next year, I think about things in terms of what to do the following year and the year after that", he said. 

Switch Lite has been quite successful and Furukawa and Nintendo are well aware of its importance in maintaining the console's momentum. 

The momentum is obviously the main thing for Nintendo, as Switch did take a while to catch on. After all, the company traditionally makes a killing in the US during the holiday season, and Switch's first one was way below their standards. 

Interestingly enough, as much as 30 per cent of Switch Lite sales came from customers who own its bigger brother, so there's obviously much love going around in Nintendo fanboy club. Furukawa said that Pokemon Sword and Shield had a lot to do with the Lite's adoption, unsurprisingly so. 

Nintendo Rocket League for Switch Rocket League for Switch

Asked whether Nintendo is concerned with PlayStation 5 and Xbox Series X arriving on the scene, Furukawa said he doesn't believe Sony and Microsoft's consoles will affect their business, not least because of the different target audiences. 

"We will explain the specific figures for the next fiscal year in our next fiscal year announcement, but I think there will certainly be a change in the environment as new products of our competitors appear", he said. 

Nintendo artwork showing turquoise, gray and yellow switch lite consoles Switch Lite

Thanks VGC . You can find the original Q&A here (in Japanese).

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