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Microsoft CEO on ActivisionBlizzard deal: Let us compete, Sony are expanding too

Published: 16:47, 22 September 2022
Microsoft
Microsoft's acquisition of Activision Blizzard
Microsoft's acquisition of Activision Blizzard is expected to close sometime next year

Satya Nadella mentions that industry leader Sony have made several acquisitions, suggesting that the ActivisonBlizzard deal should not be a problem given that Microsoft are only the fourth or fifth competitor in the video game industry.

Microsoft CEO Satya Nadella didn't hold back any shots in his recent interview with Bloomberg , where he talked about the acquisition of ActivisionBlizzard and the competition in the video games industry.

As UK regulators are starting a more in-depth investigation of the proposed deal , Nadella say that the company is "very, very confident" that the deal will be wrapped up. Nadella was adamant that Microsoft is only the fourth or fifth competitor in the video game industry, behind the likes of Tencent and Sony , who are aggressively investing in new studios. 

Yes, Nadella specifically mentioned Sony and their recent acquisitions. "Microsoft is either the No. 4 or No. 5 competitor in the video game industry, depending on how you count," he said. "And the No. 1 player, Sony Group Corp., has made several recent acquisitions. So if this is about competition, let us have competition," Nadella said.

Strong words from the CEO of one of the world's biggest tech companies. It does seem like the recent war of the words between Sony and Microsoft won't be slowing down anytime soon.

PlayStation CEO Jim Ryan recently said that Microsoft's offer to keep Call of Duty on PlayStation was inadequate on so many levels. 

Ryan's response came shortly after Phil Spencer said Microsoft offered Sony to keep Call of Duty on PlayStation for a couple of more years beyond the existing marketing agreement that the Japanese company previously signed with Activision. 

Activision Call of Duty Modern Warfare 2 screenshot Despite Microsoft's promise to keep Call of Duty on PlayStation, Jim Ryan said the offer is inadequate on so many levels

Our guess is that would mean Call of Duty remains on PlayStation for the entirety of this generation of consoles since it's rumoured that Sony's deal with Activision is expiring in 2024.

All in all, we'll simply have to wait and see how everything pans out. Microsoft's acquisition of Activision Blizzard is not expected to complete until Summer 2023. Once it does, a lot of things will be much clearer as Microsoft bosses will be free to say if Call of Duty has a future on PlayStation, without the unnecessary vagueness in their answers. 

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