That Activision and Treyarch are dead set on retiring Call of Duty's traditional singleplayer campaigns was a known fact even before Call of Duty: Black Ops 4 launched but the newly announced Battle Edition is taking this one step further.
The Battle Edition is fully geared towards multiplayer and doesn't include Zombies. Call of Duty: Black Ops 4's website describes it as "the perfect entry point for players looking to get into multiplayer and battle royale gameplay".
This means players can get into Call of Duty: Black Ops 4's multiplayer for $39.99, €39.99 or £34.99, which shaves off about 10 of each respective currency. Moreover, the current Battle.net discount takes it further down to $29.99, €29.99 or £26.99, which equates to a near-50 per cent discount all things considered.
Note that by buying the Battle Edition, you're sacrificing Zombies, the co-op multiplayer mode that's currently the sole representative of Call of Duty's once-rich storytelling. It's actually the first time Zombies comes with two distinct storylines - the Chaos one, with Scarlett, Shaw, Diego and Bruno and Blood of the Dead, Treyarch's reimagining of fan favourite Mob of the Dead from Black Ops 2.
Treyarch were clear that Call of Duty: Black Ops 4 is taking the franchise in a new direction, shedding the singleplayer campaigns of old, and the Battle Edition is another step in that direction. It's probably been a while since the franchise boasted the sort of storytelling that could overshadow its gunplay and although Black Ops 4's Zombies is pretty fun, you're still not losing much.
Activision Blizzard are obviously trying everything to maximise Call of Duty: Black Ops 4's revenue and hopefully offset the company's as of late. Destiny 2 wasn't of much help in this respect either and even Activision acknowledged its .
Call of Duty: Black Ops 4 was off to a great start and raked in $500 million in its . It took the title of the best opening weekend of 2018 from Far Cry 5, which made $310 million, but ultimately only kept the seat warm for Rockstar's Red Dead Redemption 2, whose set the record for the most lucrative opening weekend for any entertainment product, ever.