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Borderlands 3 is the fastest selling 2K Games title ever

Published: 15:39, 23 September 2019
Updated: 01:25, 24 September 2019
2K Games
Borderlands 3 character
Borderlands 3

It seems that Epic Games Store exclusivity hasn't harmed the sales of the latest instalment in Gearbox's golden goose franchise, Borderlands 3. According to Take-Two and 2K's data, it's actually quite the contrary.

Borderlands 3 sold 5 million copies in its five days on the proverbial shelves, which would suggest going with Epic was indeed the right move. "PC sales of the title through the Epic Games Store have been incredibly strong", the publisher wrote. 

Take-Two claims it actually exceeded their expectations, which is quite the statement considering that Borderlands 3 was one of the hottest and certainly most highly anticipated games of 2019.

This is only the second time 2K's franchise has managed such results, and they'll go nicely with the rest of Borderlands 3's records, such as being the highest-selling PC offering and most preorders for a game. 

Take-Two announced that Borderlands 3 is the fastest-selling 2K game so far, having outperformed its predecessor's sales by as much as 50 per cent.

Ironically enough, the severe dropoff brought about by the market's gradual but inevitable switch to digital meant that Borderlands 3 sold only half of what its predecessor did, but that's physical sales only. 

As far as digital goes, Gearbox and 2K are living the dream and Take-Two reported that as much as 70 per cent of sold copies were digital. In fact, this is 2K's highest percentage of digital downloads for a multiplatform release that launched in both digital and physical editions.

If that is not enough of a confirmation of how well Borderlands 3 is doing, you should know that Gearbox expanding the team so as to support the game with new platforms,  which most likely refers to Google Stadia, as well as with addons, DLC and the rest of the bells and whistles. 

Gearbox Software Picture of Zane from Borderlands 3 Borderlands 3 - Zane

Much has been said about Borderlands 3's exclusivity and some grimmer forecasts suggested Gearbox and 2K Games are heading for a professional suicide by dumping Steam for the Epic Games Store, but it seems that the fans' love for the franchise outweighed their love for the sales platform.  

Borderlands 3, backwater swampland of new planet Eden-6

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