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Blizzard's stock value drops following Diablo Immortal fiasco

Published: 07:22, 07 November 2018
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Blizzard Entertainment

Blizzard's daily dose of bad news comes from the New York Stock Exchange where Acitivision Blizzard Inc. stock value has crashed by almost seven per cent following the last week reveal of Diablo Immortal for mobile on Blizzcon 2018.

Diablo Immortal has been nothing but a headache for Blizzard since its reveal at Blizzcon 2018 last week. The list of problems just got bigger as Activision Blizzard Inc. shares were hammered by almost seven per cent after the first day of trading closed on the New York Stock Exchange. The shares currently got to $64.43 which is down from the previous day's close at $68.99 and are on track for its lowest close since January 2018.

Blizzard picture showing a demon with diablo immortal title Diablo Immortal

For comparison purposes, EA's stock prices dropped by 10 per cent back in August when the publisher announced Battlefield V delays. The game has been followed by multiple controversies resulting in low pre-order numbers, so it will be interesting to see if Blizzard's Diablo Immortal fiasco brings a similar problems with sales or user numbers since we are yet see the game's exact business model.

The partnership with NetEase, a company known for free-to-play games could throw some light on that mystery though.

Diablo Immortal, a mobile game by NetEase and Blizzard

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