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Blizzard are PC dev first, president laments Diablo Immortal gaffe

Published: 14:45, 03 October 2019
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Activision Blizzard

Blizzard's president J. Allen Brack recently reiterated Blizzard's commitment to PC games, suggesting that the notorious Diablo Immortal announcement at BlizzCon might've not been as dramatic had the company made this unequivocally clear.

Heck, who can forget the uncomfortable silence and the hopeful enquiry into what still resembled a tasteless prank - Diablo Immortal, a mobile Diablo game literally nobody asked for, was being shoved into PC players' faces as if it was their BlizzCon headliner. 

The drama that followed was nothing new, but Blizzard's most ardent defenders started worrying that their beloved developer is fixing to shift focus from that which made them successful begin with - PC. Seriously,

Blizzard's president J. Allen Brack, however, insists that nothing could be further from the and that they never even contemplated such an outrageous idea.

"And I also think the key thing that was lost, that we did a poor job double emphasizing, is we are a PC developer first. And then we look for other platforms that we think are awesome that can support the types of experiences that resonate with the type of games and values that we want to put forth into the world", Brack told Gamespot.

He reminded that the announcement of Diablo 3 for consoles didn't exactly go smoothly either, although we're not sure whether there's any comparison between the two. Diablo Immortal's announcement was amassing YouTube dislikes quicker than a US comedian with an uncensored Twitter account.

Ultimately, Brack thinks that lack of clarity on Blizzard's behalf eventually did them in, steamrolling into confusion and giving way to questions of what exactly is the company trying to say with the announcement. 

"I think the thing that we did a poor job of when we announced Diablo: Immortal was contextualizing what we think the future can be and what we think of mobile in particular", he said. 

Blizzard picture showing demon from Diablo Immortal with smartphone mockup Diablo Immortal

Brack says that certain sections of more, ahem, passionate Blizzard supporters don't really rate the company's attempts to expand to other platforms, but that he hopes to win them over by the same uncompromising approach to game development that they're famous for on the PC side. 

You can find the full statement .

Diablo Immortal, a mobile game by NetEase and Blizzard

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Diablo Immortal

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