Atari are in murky waters following the preparations to launch Atari VCS which was not met with much enthusiasm. However, the brand will still keep bringing money in but this time it will be through real estate as several Atari gaming hotels' construction will begin this year.
Atari VCS is launching in March 2020 for the Indiegogo backers while the retail version is coming later on during the year. However, there are concerns about the console's capabilities which came to light in large part thanks to Streisand effect when Atari came down on The Register after their article made it to a Facebook fan group.
However, as peculiar as The Register's experience in Suit 7088 may have been, seeing plans for not one, but eight Atari gaming hotels took the crown. The initial reaction to hearing something like that is normally the question why they would crowdfund VCS if they can build eight "state of the art" gaming hotels that will also accommodate esports events.
That question's answer is not as otherworldly as it may initially seem though. Atari are only lending the brand name and it's True North Studio and GSD Group who will be making real estate. The price of Atari's brand name will be $600,000 upfront along with five per cent of hotel revenue which does not seem bad at all, especially if the vision really takes off.
Construction will first begin in Phoenix, Arizona, and it will be followed by seven other hotels. According to the press release , there may be more in the future as these seven are described as "initial additional" hotels that will follow the first one in Phoenix.
Based on the location of the planned hotels, they will be as follows:
- Phoenix, Arizona
- Las Vegas, Arizona
- Denver, Colorado
- Chicago, Illinois
- Austin, Texas
- Seattle, Washington
- San Francisco, California
- San Jose, California