Although not many gamers will remember 2020 for good, the combination of pandemic and always-home gamers means Activision Blizzard most certainly will.
Better than good even, as The Wall Street Journal reports that Activision Blizzard have hit the highest share price in 37 years. The company's stock has recently passed $95 per share, which they last managed back in 1984.
Granted, Activision and Blizzard weren't merged then, but this is by no means a small feat for the company. We guess it was to be expected from gaming giants of the highest calibre merging into a single company, but that sort of additive math rarely works out in real life.
As things stand, Activision Blizzard own some of the most popular IPs on the planet, which includes quite a diverse portfolio of games. They've got King's mobile puzzles, Treyarch and Infinity Ward's annual Call of Duty titles, World of Warcraft, Overwatch, Diablo, Crash Bandicoot, Hearthstone and the list goes on.
Activision Blizzard had a great end to 2020 as well, with World of Warcraft: Shadowlands becoming the fastest-selling game on the planet. This not only refuted the rumours of true WoW fans leaving in droves, but showed that there's still room to grow.
Perhaps the best part of Activision Blizzard's Shadowlands milestone is that the game they beat is theirs as well. Unfortunately, Diablo 3 had to give up the belt after eight years on the throne, but we're silently hoping that Diablo 4 will have something to say about that.
In the meantime, the company laid some solid foundations for further expansion into the Chinese market, which can only mean more dough. And milestones.