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Xbox Game Pass may have reduced digital Black Friday spending

Published: 21:46, 02 December 2020
artwork showing Assassin's Creed: Valhalla protagonist and game pass logo
Assassin's Creed: Valhalla on Game Pass?

Microsoft keeps coming in with bangers of games that are joining the Xbox Game Pass roster and it seems like gamers are embracing the service as they spent lass during Black Friday and Cyber Monday this year.

Xbox Game Pass is easily the best value for money subscription service around. Sure, EA Play and Uplay Plus have some great games on their rosters but Microsoft are just going all out with theirs - it even integrated some of EA's catalogue in it.

While those milestones are impressive on their own, Game Pass' impact on the change in gamer spend over the Black Friday, the subsequent weekend and Cyber Monday could be even more jaw-dropping.

According to SuperData , digital spending in this period is 10 per cent lower than it was the last year, which is somewhat odd at first glance since Coronavirus pandemic resulted in more digital spending so far.

One of the reasons for the drop in spending is Xbox Game Pass which offers a huge catalogue of games for a fixed subscription fee. The service has seen a 216 per cent increase in user numbers compared to the same period one year earlier. 

Considering the month in question is October, it's highly likely many gamers had a bunch of interesting stuff to play, without having to rely on buying new games, which may or may not have been discounted as part of the Black Friday deals.

Other factors that could influence the decrease in player spend include the lack of stock for PS5 and Xbox Series X, neither of which could keep up with demand, partially thanks to scalpers. 

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