Take-Two Interactive and Rockstar Games' Western masterpiece Red Dead Redemption 2 keeps stringing success after success and the latest one is about sales, as the game has shipped 23 million copies since its launch on 26 October 2018.
The news came from Take-Two's financial reports where the company not only met their third-quarter targets, they exceeded them by a healthy margin. The predicted $1.45-1.45 billion ended up being $1.57 billion in net bookings.
As you'd expect, Red Dead Redemption 2 was one of the main drivers of Take-Two's fortunes, which is unsurprising considering the downright amazing start it's had.
Red Dead Redemption 2 needed eight days to beat the original game's lifetime sales, flogging 17 million units compared to the original's 15 million. And that's just the first eight days.
The opening weekend, however, was a milestone to behold as Red Dead Redemption earned Take-Two and Rockstar $725m, which is the best opening weekend for any entertainment product in history.
Just to compare it with contemporary entertainment products, Avengers: Infinity War earned $640 million, Treyarch's Call of Duty: Black Ops 4 made $500 hundred million while Ubisoft's Far Cry 5 earned $310 million.
Interestingly enough, had GTA V not launched on a Tuesday, it would've been the undisputed king of opening weekends, as its first three days earned upwards of $1 billion. While that scenario would've been more milestone worthy, we somehow don't see Take-Two caring much.
Speaking of GTA V, Take-Two said that Read Dead Online is doing much better than GTA Online did in the same period, with much higher engagement. In fact, the games' combined monthly users in December have set a new record for Rockstar games, which is not a small feat considering their popularity.
All in all, it's all rosy in Take-Two land, which is an even bigger success story considering that many big publishers have had a torrid time last year. EA were left quite with their Q3 lineup whereas Activision Blizzard ended up being dumped by Bungie, taking along with them.