It was only yesterday that PUBG Corp and Steam proudly announced that PUBG is the first Steam game to have maintained 1 million concurrent players for an entire year. Ironically enough, one day later and Greene and Co drop the ball.
That's not to say PUBG's record is void or should be ignored, far from it. Don't forget how many games paraded through Steam with glaring reviews so far. How many pulled in a fraction of PUBG's playerbase? How many did so persistently for a year?
As far as Steam goes, Dota 2 seems to be PUBG's only competitor, and that's actually stretching it. Valve's MOBA occasionally exceeds 1 million players while PUBG hasn't dropped below that number for a year, so yeah. Even comparing them is probably unfair but what can you do.
That being said, dropping below one million CCU only a day after breaking the record is so ironically indicative of PUBG Corp's handling of the game. There doesn't seem to be an advantage, marketing or otherwise, that Greene and Co haven't wasted away in the past year.
Let's face it - PUBG was Fortnite before Fortnite even came to be and it was once thought that sky is the limit for the former. Unfortunately, somewhere along the way, PUBG Corp seem to have forgotten the basic tenant of developing games - which is to develop games.
Epic's well oiled machine kept iterating on what is now probably the most popular game in the world, while PUBG kept making skins. Neither rain, sleet nor snow kept Greene's boys from launching new cosmetics and monetising the bejesus out of that poor game, while diligently ignoring development thereof.
PUBG's recent addition of the training mode has painfully reminded that many of the issues that plagued Alpha can still be seen surviving in the wilderness that is PUBG's development team. I guess they should've made them stand out with some skins then.
To make the irony even more painful, consider that Fortnite is still in Early Access, while PUBG is said to be a fully launched game. I rest my case.