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Epic Games is well known for creating Fortnite, which is regarded as the largest live service title worldwide. The game has turned Epic Games into an industry giant. Since the release of Fortnite and its rising popularity among kids worldwide, Epic Games has been the subject of countless legal battles.
Adding to their countless legal issues, Epic Games was recently fined $1 million in the Netherlands after litigation was filed for violating child safety with aggressive commercial practices such as their in-game store timer for Fortnite. Let's take a brief look at how the situation is unfolding for Epic Games.
Netherlands slams Epic Games with a $1 Million Fine
The European nation's Authority for Consumers and Markets (ACM) has brought up the issue of child safety endangerment as Epic Games pushes for aggressive commercial practices such as using the phrases "Get it Now," "Buy Now," and a countdown timer for their skin bundles.
According to the ACM, these practices used by Epic Games pressurise children to buy different in-game skins and items by putting them in a state of FOMO or fear of missing out and pushing them towards impulse purchasing. Following their lawsuit, Epic Games was slammed with a fine of €1,125,000 or $1 million, in the Netherlands.
Epic Games has been subjected to countless legal issues, as children are widely affected by their in-game decisions. Fortnite's model of microtransaction has been the largest source of revenue for Epic Games, which has led to higher authorities raising the question of how ethical it is for a company to use the emotional want of Children to make repetitive profit in the long run.
The ACM has also demanded that Epic Games gets rid of all practices that are deemed as harmful for children especially their microtransaction model for Fortnite.
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