Call of Duty: Black Ops 4 players found themselves disappointed again as Activision and Treyarch dropped a St. Patrick's Day themed event, named Shamrock and Awe, marketed it as a free addition and then put a $20 bundle in the store.
Activision have been trying hard to alienate their fans lately it seems as selling a red reticle and a similarly small smiley apparently didn't look to greedy for them. This time around they are using St. Patrick's day as a platform to peddle microtransactions, including loot boxes.
For some reason, they are actively marketing the event as a "free" one, which is usually a normal thing to be expected in an online game. Apparently, making it free is a huge generosity in Activision's eyes as the announcement post on Reddit has "free" in all caps to show the world how amazing their addition is.
Well, it really is not that amazing. Players have already lodged their complaints about the content that was added, citing the new items as lacklustre and the $20 Shamrock and Awe bundle as a cheap excuse to sell 10 loot boxes. At the time of writing, this announcement was firmly sitting at zero points on Reddit, as threads cannot go into the negatives. It did say that only 38 per cent of people upvoted it though.
Technically, the update contained much more, including a new Blackout Spring map, modes and features. None of that seems to be enough to calm the ire of the player base though as Activision's egregious microtransaction practices managed to hit the players' boiling point.
Meanwhile, Fortnite and Apex Legends are making a killing, prompting many fans to ask Treyarch and Activision if they are aware of this or if they even care anymore at this point.
Considering that Activision has seen a lot of negative feedback lately due to earning record revenue and subsequently firing around 800 people, selling literal red dots and poking the players with their aggressive monetisation it is only a matter of time when the player base might snap and actually abandon Call of Duty series.
Then again, who's to say Shamrock and Awe won't sell like hotcakes? People are buying essentially the same game every year, after all.