No matter how rare they may be, there are times when it's not all fun and games, with the horrific Australian fires being a prime example. After Activision, Ubisoft and Bungie joined the effort to help, which is quite heartwarming.
Ubisoft Australia have donated $30,000 to the Australian Red Cross Disaster and Recovery Relief Fund and invited any and all fans that can help to do so.
Unlike Activision, who donated 100 per cent of the proceeds from Call of Duty: Modern Warfare's Outback Relief bundle, Ubisoft won't be creating content for the occasion.
They addressed this in one of their latest tweets, where they wrote, "The bushfire crisis has devastated communities across the nation and the scenes of loss are heartbreaking. We’ve heard the calls requesting we create in-game items to encourage donations, however this takes considerable development time and we feel immediate action is required."
Bungie are doing something of a hybrid of the two approaches, as they're developing a limited-edition t-shirt to support the country's firefighting efforts.
"The T-shirt, which comes with an exclusive Destiny 2 “Star Light, Star Bright” emblem redemption code with purchase, will be available for pre-order on the Bungie Store and Bungie Store EU between Thursday, January 16 and Tuesday, February 18 at 9 a.m. Pacific, ending with the weekly reset and the end of Crimson Days", they wrote.
Bungie will have a preview next week, and all the profits will be split between WIRES, Australia's wildlife rescue organisation, and NSW Rural Fire Service, who could use every bit of assistance at the moment.
There's no doubt that the gaming industry and gamers have been slapped with many labels in the past, the majority of them quite unfair, and it's always nice seeing efforts like these. Naturally, we don't doubt players' generosity as it's been proven time and time again, but we'd love to see more companies take this step, no matter how small it may be.