AMD have officially announced a price drop for their upcoming Radeon 5700, 5700 XT, and XT Anniversary Edition, just two days before the cards officially launch. The decision comes shortly after the reviews for Nvidia's new Super series.
Announced back at E3 2019, the new Navi cards from AMD were originally planned to battle out against Nvidia's 2060 and 2070 mid-range cards. However, with the announcement of Nvidia Super series, which introduces a full lineup of refreshed GPUs to the market, AMD have decided to cut the price of their Radeon 5700, 5700 XT and XT Anniversary Edition.
In an announcement, AMD said that they want to provide the best technology at attractive price points and as the competition is heating up this Summer, they decided to slash the prices of the new parts.
"AMD is focused on providing gamers with amazing experiences and access to the very best gaming technology at attractive price points. As you have seen, competition is heating up in the GPU market. We embrace competition, which drives innovation to the benefit of gamers. In that spirit, we are updating the pricing of our Radeon RX 5700 Series graphics cards," AMD stated.
- Old price: $379
- New price: $349
RX 5700 XT
- Old price: $449
- New price: $399
RX 5700 XT 50th Anniversary Edition
- Old price: $499
- New price: $449
Many would say that this new pricing is what was expected from AMD when they announced the new GPUs. While these cards should offer great performance for 1080p and 1440p gamers, the prices were a bit higher than expected.
It's also possible that AMD baited Nvidia to match their pricing with the new Super cards, and then slash Radeon MSRP back to planned pricing structure.
At the moment, these prices are confirmed only for the US market, but it's expected that retailers in the EU and other parts of the world follow the cut, and adjust the prices accordingly.
New AMD Radeon graphics cards arrive tomorrow - 07 July 2019, along with the new CPU series - Ryzen 3000.