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From the public's eye, it was Activision Blizzard who first backed out, although Nvidia came out with the official explanation that painted it all as a simple misunderstanding.
Apparently, Activision Blizzard wanted a more exclusive deal in place prior to launch, while Nvidia thought their initial agreement included a three-months long trial period, which was thought of as reserved for their founding members.
In one of their latest Forum posts, however, GeForce Now staffer posted the following, "Per publisher request, please be advised 2K Games titles will be removed from GeForce NOW today. We are working with 2K Games to re-enable their games in the future."
As you'd expect, there aren't many happy folks over at that post, and many of them are concerned with the uncertainty factor that's now being associated with Nvidia's GeForce Now. After all, purchasing a game only to have its publisher back out with the entirety of the catalogue is a marketing hell.
When it's the sort of a major publisher like 2K Games, who are subsidiaries of Take-Two Interactive, doubly so. If there's any consolation to be found, most of it seems to be tied to the fact that the size of the parties involved means it's only a matter of time before contracts are drawn up.
In the meantime, Epic Games' CEO Tim Sweeney expressed his and Fortnite's full support to GeForce Now, calling it the most dev and publisher-friendly streaming service. He also expressed hope that once the interests of bigger players, like Google, start involving iOS, the entire "corrupt" structure of the 30 per cent revenue share model will collapse.
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