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Microsoft have launched a massive Xbox Series X|S marketing campaign that aims to promote the recently released Starfield and Forza Motorsport but also big upcoming Xbox games like Hellblade 2.
The campaign kicked off yesterday with the Power Your Dreams trailer which will be shown across many TV stations, billboards and other places.
One of these places is the iconic Las Vegas Sphere, which aired the Power Your Dreams trailer last night, showcasing the games and Xbox Series X|S console.
On their official website, Xbox said that Power Your Dreams campaign is a "direct reflection of the extraordinary experiences gamers will have across new worlds, iconic characters, inspirational stories, and unforgettable moments".
The trailer certainly is very well put, showcasing the immersion that players feel when playing games. The scene with Senua in the cave is particularly great.
Whether this major marketing campaign results in increased sales for Xbox Series X|S consoles, boosts Game Pass numbers or helps with brand awareness in locations where Xbox is not traditionally strong, it remains to be seen.
However, it's certainly great to see Microsoft investing more in Xbox marketing, reaffirming their commitment to gaming.
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