Total War: Three Kingdoms' launch date is today and even though Sega and Creative Assembly have quite a few more timezones to cover, the strategy has already managed to set the franchise record for the most concurrent players on Steam.
We'll even throw a little experiment, as this piece was started at 3:50pm CET, when Total War: Thee Kingdoms' player count stood at 158,934, which is both the peak and the current number of players.
In comparison, Eurogamer's screenshot from half an hour earlier shows 147,496 peak and current players, so it'll be interesting to see how far it will go.
Total War's marketing director Richard Gittins said everyone is delighted that Total War: Three Kingdoms is doing so great at launch.
"According to our records, it is indeed a record for the series on Steam, and hopefully as the rest of the world wake up, that number will keep going up", he told Eurogamer.
As you can see, Dota 2, PUBG and Counter-Strike: Global Offensive are still way out of Total War: Three Kingdoms' reach, but we're still looking at the only strategy in the top 10.
Total War: Three Kingdoms still managed to beat Warframe, Rainbow Six Siege and GTA V, which is no small feat considering we're talking about some of the most popular shooters/open-worlds around.
Of course, it's unlikely that Total War: Three Kingdoms will be maintaining these numbers for too long, but it's still a worthy accomplishment and shows that the game was indeed quite highly anticipated.
Total War: Three Kingdoms is also the first game in the franchise to be set in China, as you could've guessed from the title.
Creative Assembly did a pretty clever thing by structuring the game to cover Romance of the Three Kingdoms, a heavily romanticised record of the era, and Records of the Three Kingdoms, an actual historical account.
Well, our little experiment is over - it's now 4:12pm and Total War: Three Kingdoms has 162,221 players, which means more than 3,000 players hopped aboard in the 22 minutes it took to write this.