CD Projekt Red said more than once that The Witcher games were what financed their modernisation efforts and indirectly led to Cyberpunk 2077, but we weren't aware that it made the Polish developer the biggest success story in EU's stock markets.
From the day Geralt joined CDPR back in 2009, CD Projekt SA has soared a total of 21,000 per cent. Moreover, the resulting gains brought them shoulder to shoulder with some European developers - it was practically fast travel.
Bloomberg also noted that CDPR's strategy is about focusing on individual titles at a time, as opposed to Activision Blizzard's more spammy approach.
Each method has its advantages, and you could argue that CDPR's added focus is what helps them maintain quality standards to the pixel. On the other side of the hypothetical spectra, a single failure can leave a company in trouble.
Now, if it was any other title than Cyberpunk 2077, maybe we'd be worried, but we're talking about one of the most eagerly anticipated games around.
Moreover, CDPR learned valuable lessons from The Witcher's colourful cast, and their insistence on making side quests equally as engaging as the main ones has been promoted into their game design rulebook.
It's been confirmed that the Cyberpunk 2077 team was expanded to ensure top quality, with narrative and quest design being separate departments for the same reason.
If you're interested in learning more about CDPR's Witcher-sponsored novelties, you can check out the interview with the EDGE magazine from September 2019 .
You can find Bloomberg's piece here .