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Take-Two say next-gen games price increase reflects the quality of the experience

Published: 08:35, 04 August 2020

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Take-Two say next-gen games price increase reflects the quality of the experience

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Take-Two CEO Strauss Zelnick has talked about the next-gen games price increase ahead of the company's Q1 earnings release. Zelnick said that the price hike reflects the quality of the next-gen experience.-

Take-Two CEO Strauss Zelnick has defended the company's decision to increase the price of next-generation games on PlayStation 5, Xbox Series X and PC. Zelnick said that this price increase is reflective of the quality of the next-generation game experience.

Speaking ahead of the company's Q1 earnings release, gamesindusty.biz asked Zelnick about the price increase and his thoughts on Ubisoft's decision to not raise the prices in the near future. Here's what Zelnick had to say:

"There hasn't been a price increase for frontline titles for a really long time, despite the fact that it costs a great deal more to make those titles. And we think with the value we offer consumers...and the kind of experience you can really only have on these next-generation consoles, that the price is justified. But it's easy to say that when you're delivering extraordinary quality, and that's what our company prides itself on doing."

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Furthermore, he said that he can only speak for Take-Two and not the rest of the industry since the industry naturally does not coordinate on these matters. Take-Two aim to provide the best gaming experience in the industry which is why they see the price increase as a modest change given that prices haven't changed for a long time.