We've all heard news of Sony skipping this year's E3, which naturally made everyone look at Microsoft but as the company's head of Xbox Phil Spencer said, Microsoft is not only attending, they're going big, so time to raise expectations.
Speaking to Major Nelson recently, Spencer said that Microsoft had an internal discussion on how should they react. Suggestions for cutting back and perhaps saving money were quickly dismissed, with Spencer saying, "We're going to go and be as big at E3 as we've ever been."
Spencer pointed out that towards the end of 2017, the company solidified its long term strategies, putting gamers in the centre of it. "Play the games that you wanna play on the devices you wanna play them on with your friends, wherever they are. And you should be able to cross-play with anybody", he added.
With that in mind, Microsoft had one hell of a shopping streak in 2018, snapping up a bunch of studios and Spencer thinks they "got the right teams together". He claims that the time for strategies is now behind them as 2019 will be a year when Microsoft roll up their sleeves and deliver, big-time.
Spencer insists, however, that buying these studios was not a matter of trying to flood the market with simultaneous titles. "The real goal with the studios for me is to get a large enough studio base where we can delight and surprise ourselves and our fans with games. And it's on a regular cadence", he said.
Now, if you're expecting monumental news in terms of Microsoft's Project xCloud, you may want to exercise patience a bit more. Spencer was apparently testing it during his travels, but we may have to wait a bit more, as the man stated, "Let's be clear. It's gonna be years, I think, before this is the primary way millions of people are playing."
That being said, Spencer stressed that Microsoft is fully focused on the now, and with his touting of a "great" lineup, expect an announcement-rich E3 when June 2019 rolls around.